Food Photography for Hot Wok Bistro

Joyce Wang of Hot Wok Cafe called me just a mere two days ago about doing a food shoot and she would like to have more info on pricing for the shoot. We decided to meet at her restaurant yesterday. I have to admit, I was a bit apprehensive since most Chinese restaurant owners are less savvy with the marketing side of the business; placing a decent amount of time, energy and money on anything intangible has never been the marketing strategy of choice for them. However, Joyce seems to understand the prowess of a good photographs for her business. She was questioning the use of a food stylist, however. I reassured her that it does makes a difference. She seemed to understand immediately. I got Randy Mon on board. We did a food photoshoot (from pepperoni pizza pulls to buffalo wings) for Milano International's 55+ chain in California, namely the Me-N-Ed's Pizzeria. Randy is a meticulous stylist and an artist. He would spend hours at arranging beans and vegetables for a dish to be photographed. It truly simplifies my post-processing for a food photoshoot when he's present. Plus, the client are a lot happier with the images. Can't beat a double bonus like that! ;)

The shoot is TODAY, just a mere 2 days after the call and a day after agreement on the shoot. And it's New Year Eve! Haha, is that speedy service or what?! The family owned business runs as smooth as silk and possibly one of the friendlist folks I've ever met in the restaurant business. Always a smile. Every customer that walked into the restaurant seems to know Joyce for years. Not surprising considering that they have opened for business for over 20 years, watching over local folks growing up going to the same restaurant for decades. The funny story is that their Kung Pao shrimp is a 20 year old cooking mistake that give birth to their famous dish! You've got to try it, as it is entirely different than other Kung Pao Shrimp dish that you'll ever try. It's GREAT!

Hannah & Tener, Joyce's only daughter and son were there to help. Hannah, a mind reader of sorts, seems to know exactly what Randy and I need, throughout the entire shoot!! May it be extra sauce for the mix, a plate or even where the misplaced chopsticks went. Brilliant woman. She is the type that will go places. Not surprising too, as she is now a branch manager for Wells Fargo Bank in mere 3 years after graduation.

We started at 10:30am, Randy and I agreed to get there 30 mins early to setup. We decided on silk linen for the table with a white background. White on white (white dishes, white props, white background, etc.) to make the food stand out like no other. The background, lighting, softbox, etc. were all setup within 45 mins. The first dish was the beef stew noodle soup. Randy used cold soup that allowed me to fiddle with the setup and take my time. The first shot out of the camera was already pretty darn good. ;) Randy would place the food items a piece at a time on dishes like the broccoli and beef. This man has amazing patience. We ran through all 8 dishes in a little over 4 hours.

Joyce feed us a late lunch after the shoot. Both Randy and I are picky eaters but found the food (especially the kung-pao shrimp) to be just freaking amazing. Randy stated that he's going to bring his family to this restaurant again. You guys/gals should check it out.

Hot Wok Cafe
2960 South Norfolk, San Mateo, CA 94403
650 . 573 . 1350

Here's the gallery of images