Touching a product through photographs

For companies who are selling high end products online, it is unusually difficult to convey to the customers the touch, the texture, the smell, the taste of the products.

I have the honor to work directly with How Fast They Grow, a company founded by a mother with an exquisite taste. Her products are catered to moms who are interested to do scrapbooking for their growing wonders, but just do not have time to. Who does anyway. As we all know, scrapbooks are a huge timesink.

Her albums are beautifully crafted, backed with boards that do not warp, well designed, smooth fabric, the list goes on. But the beauty is really, how amazing it is to hold it in your hand, some of them are almost like a little furry animal that you would like to stroke over and over again. The challenge was, the ability to convey to the mothers, how amazing these books are, soft to the touch, the texture, how it feels when you run your fingers across the fabric of the book.

- Michael Soo