Soo Photography Blog

Commercial Photography Blog by Photographer of the Year Award Recipient, Michael Soo.
Product photography, fashion, food and wedding.
San Francisco Bay Area, California, Chicago, Los Angeles, New York, Shanghai, Singapore.

Friday, April 11, 2008

Age and Images

Highslide JS TPR, The Peninsula Regent in San Mateo, California is a magical place. It isn't a run-of-the-mill retirement community but an elegant continuing care retirement community that was thoughtfully designed to cater to its residents.

The security is tight but not overbearing. The automatic doors are wonderful for the residents and myself whilst I push my photo gear past them.

Highslide JS We were brought on board to photograph commercial lifestyle portraitures of the residents for ViewPoint, a newsletter article for the residents and probably the TPR's potential clients.

Kay Harris, a talented freelance graphic designer was with me. Kay worked with TPR for a while now and knows most of the staff of the TPR. She would design and layout the newsletter itself, inlaid with my photographs.

The residents walk around with smiles attached to their faces. They look like they are on vacation 24/7. It then became clear to me that TPR found the perfect concoction of care, love and talents that seem to set the lovely folks here at their ultimate ease. I was astounded by how caring and geniune the staffs were. It is as if they were born to help everyone around them. The Assistant Director, Michelle, would constantly ensure our comfort while we were in the facility. Cookies, drinks, lunch, dessert were pushed into my hands while I was there.

I met Ms Greene, a resident swim instructor, shot by the pool. Dr Moore, a handsome doctor, photographed in his clinic. Highslide JS

Mr Scherba of Scherba Autos, was sitting on a high-back italian sofa. He smiled at me and told me the story of his military service in the Philipines. He did not receive a lifestyle portrait from me. Instead, I chose to showcase his personality, style and his charm in a photograph. He held his chin while he talk, gleaming on his finger, a modest ring that his mother gave him, back in 1946.

The brochure for this shoot, designed by Kay is nothing short of excellent in layout, color and language.

- Michael Soo

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