Soo Photography Blog

Commercial Photography Blog by Photographer of the Year Award Recipient, Michael Soo.
Product photography, fashion, food and wedding.
San Francisco Bay Area, California, Chicago, Los Angeles, New York, Shanghai, Singapore.

Sunday, April 27, 2008

North American Hairstyling Awards (NAHA) photoshoot


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North American Hairstylist Awards (NAHA), presented by the Professional Beauty Association, is the most prestigious hairstyling competition in North America. I was delighted to help Allan of Allan's Salon in Santa Clara to photograph Allan's entry in the Colorist Category in NAHA.

Trend Zoom Color Challenge, an international color competition invites colorists to interpret the Trend Zoom 2008 trend worlds—Rockmantic and Newstalgia—in a highly creative way and then have their interpretation professionally photographed. Goldwell Colorists can choose to enter one of three categories:
  • The Creative Colorist Category: For colorists who love working with Goldwell’s Topchic permanent color and/or Goldwell’s Colorance demi-permanent product.
  • The Elumen Colorist Category: For colorists who love to “illuminate hair” with Goldwell’s Elumen.
  • Partner Colorist Category: Colorists who work with Goldwell as a freelancer are invited to interpret the trends with a Goldwell color of their choice.

    Allan picked the Rockmantic concept; Androgynous, harmonious color schemes created with contrasting light and dark cool tones, reborn from the Baroque romantic era, merged with a Rock and Roll style. Mysterious shades of graphic grays, rich purple, rose violets and pastel silver pearl blondes reflect the mood and textures of this romantic yet rebellious world.

    Rockmantic is all about contrasts which are created by placing light and dark cool shades right next to each other. Expressive, extravagant shades - from violet to pink, light ivory and silvery gray up to a deep black - in this way, Rockmantic shows its charms between the extremes. (click on any image to expand).

    Allan is quite the perfectionist. His work is immaculate but he is never happy with it, always striving for the next notch towards perfection.

    - Michael Soo

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