Voodoo PC - Envy in resplendence

We got a call for a last minute product photoshoot by a good old friend, Tony. Tony is one of the few friends that I trust. Over a decade ago, we worked and practiced judo together. He saw my interest in photography and referred me to photograph Sun Microsystems' tradeshow in Las Vegas. So, it's fair to say that he jump-started my Photography career. Thank you, Tony. You rock!!!

Fast forward ten years, Tony now works in Hewlett-Packard's Voodoo division. He wanted simple images for the blog, to show the world the packaging offerings of their latest and greatest Voodoo Envy 133. We were stoked. We get to lay our greedy little hands on the sleek machine of what looked like Bugatti of laptops. We picked up the item from Tony's office. He gave us a 5 minutes rundown on what the team needed. Then, off we went, back to the studio to shoot these resulting images.

Other than the iPhone, I never knew a product could get SO MUCH press coverage. After shooting the Envy, we retouched the images and sent them back to HP. Within a few hours, half a dozen blogs have our images on them and they were swarmed with comments from avid fans. It's covered in the following websites and blogs:

• The Next Bench - The official community of Voodoo
• Engadget - website on all cool gadgets
• Rahul Sood's blog - blog by the founder of Voodoo
• The Die Line - The leading package design blog.

We definitely felt privileged to play a part in the advertising of this ravishingly stylish machine that "blends art, innovation and performance for life".

- Michael Soo