Trend Zoom 2008 Elumen Colorist North American Winner

If you remember back in April, a local Vietnamese hairstylist, Allan Ngo of Allan's Salon, approached me to photograph his work for a huge competition, namely, Goldwell's Trend Zoom 2008 Color Challenge. This is very much akin to the Grammy award for hairstyling. (The blog can be found here)

Allan has previously entered in the annually held competition, to no success. For him, it's really about the exposure and not much else. A month ago Allan called me, "I made it into the semi finals!!!" he exclaimed. He was elated.

Then a week ago he called again, "I WON !!!"

He went on to explain that the image I created for him showed the proper shape, texture, color, depth and lighting of the hair that is crucial to become a winning image. On top of that, makeup artist Aimée Lam really brought home the matching colors of the eyes and accentuated the look with her tedious 1-hour makeup work on Danijella, the model.

It just pleases me tremendously that I am able to help Allan "uplevel" his business and reputation a big notch. What used to be an underdog local hairstylist is now a big name. A true "American Dream" success story.

Allan is now sponsored to compete internationally in October. This time, in Spain. Congratulations, Allan!!! I'm rooting for you! We all are! ;-) (The winning image is on the right.)

- Michael Soo