Soo Photography Blog

Commercial Photography Blog by Photographer of the Year Award Recipient, Michael Soo.
Product photography, fashion, food and wedding.
San Francisco Bay Area, California, Chicago, Los Angeles, New York, Shanghai, Singapore.

Monday, June 18, 2007

Clean Beauty Look

I never really believed in horoscope until in the recent year. I found that being Libra, I've been compelled all my life to do most things in moderation.

It's all about balance.

Vortex It applies to many things, post-processing, makeup, etc. When I started using photoshop over 10 years ago, the processing I would use it for are quite extreme. All my images are ultra colorful with crazy designs. Want proof? See image on right, shot and post-processed in 1995.

As I mature into the tool and into art, I learnt that being able to find a balance and tweak into the subtleties of what you do will determine the mastery of it. Call it "Refined taste", if you will.

Redefine SmoothThis is also one of the biggest reasons why the classier local modeling agencies who are recruiting for photographers, makeup artists, stylist, etc. wants to see the ability of the artist to produce subtle pieces of art. In this case, clean beauty look.

Yes, these look like simple lighting, easy photoshop retouching, easy to do shots and makeup. Like most things in life, as you attain the jedi ability to mind control, whatever that appears easy can be deceiving. Remember the first time you watch an amazing ice skater sliding across thin ice. It looked easy. How about the first time you thought it was easy to wrestle or eat 50 hotdogs in an hour?

Redefine Elegance The shot on the left, for example, was lighted using a last minute contraption that utilizes a magnifying glass!!! I deviced and put it together in the middle of the shoot!! Not having a fresnel lens, the challenge was to ensure that the light beam pierces into the correct position without dispersing too much. It required an assistant (Thanks, Janice!) to hold and mobilize along with the light to ensure accurate light placement!

Redefine Elegance I do have to admit, it's a lot of fun to think on your feet, solve problems and be creative all at the same time.

- MS

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Saturday, June 16, 2007

Commercial Photography Project with Models

Commercial and Advertising Photoshoots projects with models is my favourite photography work.

Jupiter Hosting Team I really enjoy organizing the whole package. From contacting models, working with the client, to pulling the whole project together. This isn't easy especially if the client is on a budget and the models are freelancers. The reason is because they tend to either lack experience, can't pose or are not as professional. However, once in a while, you do get some models who are good.

Ashton I've shot Ashton (shown here on the right) a few times before and she is very professional, beautiful and poses well. Here, she is backlighted with a blue-green gel that enhances the imagery with a beautiful aura of "intelligence" if you will.

Ashton Lighting is very important. When the space for the shoot is large, the lights will need to be ultra powerful. You'll need at least a 1200 True Ws lights, preferably, something even more powerful, such as a 2400 True Ws lights. This is due to the inverse square law for light where the light falloff is rapid. If you are using medium or large format, your light usage will be even worse. Just be sure not to break the circuits too often. ;-)

On top of that, your lighting pack needs to be flexible enough to go into low power without changing its light temperature as much. I know for a fact (Yep, I personally tested them) that just about all monoblocks lights have a horrible shift of color temperature (300 to over 1,000 Kelvins) between max and min power. You probably don't care about such shifts if you are doing casual fun photography but it can be incredibly frustrating if you care a lot about the colors, for fashion or product photography. Imagine shooting a white product on white background and you see a yellow-orange tint on one side of the product and bluish cast on the other. Yuck!

Ashton Back to the point, lower power is needed to enable shots such as those on the left where the screen of the monitor's glow is important to be captured while you still want some lights to illuminate the background and fill the shadows.

- MS

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Wednesday, June 13, 2007

Headshot by Special Request

Sometimes a spur of a moment available light can be incredibly inspirational.

Chris I was working on a 4 days commercial work with iWin. One of the models who is also working in the project by the name of Chris was recommended by me. You see, he worked with me a year ago in a photoshoot to showcase a new bluetooth headset. Here's Chris, in the 2006 photoshoot, on the right.

On the first day of the shoot, Chris approached me and requested that I take a good headshot for him. And since he has a tight budget and hence, he was hoping I would do it for, you guessed it, free.

The project we were both in has an incredibly tight deadline & budget. iWin expected me to shoot 46 perfect shots of their game imagery all across San Francisco (Pier39, beach, Palace of Fine Arts, Arboretum, Daly City Golf Club House, karate dojo in San Mateo), amongst other locations in within 3-4 days. In a perfect world, this type of shoots takes at least a week to accomplish due to several things such as herding 10 models around the city, finding the perfect spots, loading/unloading heavy lighting units/stands, working under harsh and difficult lighting conditions due to the constraints in time.

I was running around the sets, city, driving, loading, you name it, non-stop for 12 straight hours at a time. I like the guy but that's just not the right time for this type of request. On top of that, I charge top dollars for a good headshot as it really does takes a good eye to bring out the personality of the person into the headshot.

ChrisThe stars, however, seemed to shine on Chris' path during Day 2 when I was hurrying along the corridor of the Daly City Golf Club house for the next set. I saw Chris, sitting on a red sofa with window light filling the room. I also had the right lens at the time. Taking one quick aim, and posing him the way I wanted it, I shot ONE frame and ran off to my next set. That single frame proved to be the most amazing time-stopping image I took for his career.

Chris has since started using that headshot for his modeling and acting career. He just sent me an email stating that his acting career took off like a rocket after that headshot went into circulation. He just accepted a 2 months film project in the east coast and is subletting his apartment in Los Angeles.

...and no, I didn't charge him a dime for it. The satisfaction of a perfect moment captured sufficed. ;-)

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Monday, June 04, 2007

Swirl Culture (aka Honeydoo) Frozen Yogurt

Food Photography for Swirl Culture, frozen yogurt. Yum!

Raspberry, Mango, Pineapple shakes I never ever really had a thing for Fro-Yo. The occassional time when I had yogurt was when I bring my wonderful little Ethan to Sweet Tomato or once in a blue moon, TCBY. Granted, these are not top of the line yogurt out there (I assume). But you gotto give me credit for even trying. I'm more into gelato or ice-cream where the taste is a bit more enticing, mmmph, the smooth, rich vanilla bean ice-cream smothering the palate in a creamy linger. That's what I'm talking about.

Yogurt with Strawberries Christopher of the new Swirl Culture changed it all, this past weekend during my food photoshoot with them. Their grand opening is on June 29, 2008 at Northbeach, between Grant and Green, in San Francisco.

One of the greatest perks of food photography. I get to sample their yogurt all day. ;) I did not expect yogurt to produce the tanginess that lingered. Being yogurt, it's guilt-free. What a bonus! One more place to add into my repetoire of places to go in San Francisco and with the imagery that I captured I'm certain that it will help them expand throughout the bay. Why stop there? Go nationwide! ;-)

This photoshoot was one of the more challenging one, especially when it comes to lighting white yogurt on a white background, a la white-on-white. Lighting knowledge plays a HUGE role in capturing the texture of the white yogurt, on white bowl sitting on a white background. Katie Christ and her assistant were the food stylist that day and they definitely rocked it.

- Michael Soo

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