Cover Girl for Popular Photography Magazine!

Never-ending deadlines, continual search for new content to publish, reviewing new equipment for readers, replying to emails and mail from million of readers. These are but few of the challenges that face the editors in a publishing house. This becomes an upward battle, especially when it's a large publisher, like Popular Photography & Imaging, the largest photography magazine in the world. They have to constantly feel the pulse of the readers, facing the impossible task of pleasing everyone.

PopPhoto has always been kind to me. This is the organization that gave my photography business a good boost a mere 3 years or so ago. Receiving one of the most prestigious and coveted international recognitions, the Photographer of the Year award from PopPhoto did a lot to extend my credibility and promote my business.

Recently, after months of hiatus from not hearing from PopPhoto, I'm just so glad that I will be doing a short 8 pages of photo work for them. On top of that, one of my images of Tiffany is the February Cover!!!

I personally know a number of photographers who get jaded along the way after being on numerous magazine covers, spreads and what not. I have been published dozens of times in various magazines, newspapers like The New York Times, San Francisco Chronicle, etc. However, being in a magazine will always be refreshing to me. I feel very blessed to be able to work as an artist.

John O, Jason B, Pete K, Debbie G, Julia S, Linzee K, and everyone in PopPhoto, I want you to know that each and every one of you made an impact on my life, and I want to thank you for it.

Below is the 4 spreads (8 pages) of the story.

We Made Legal Heads Roll

Well, heads as in headshots.

Recently, we had the great opportunity to meet all of the lawyers with a very large law firm, Meyers, Nave, Riback, Silver & Wilson (more affectionately referred to as Meyers Nave). The expertise of this organization was an education for me-public law. They represent airports, cities, schools, public power companies, and on it goes. As part of developing their website and printed materials, Meyers Nave wanted to have headshots of all their attorneys...and this is OUR area of expertise.

This project translated into: Have camera, light meters, reflective screens, softboxes, posing knowledge, multiple lights, power packs and backdrops-will travel. And I REALLY traveled. This firm has offices in many locations around the State of California, Los Angeles, Sacramento, Oakland, Santa Rosa, San Francisco, all of which we visited!

For the photographs we made, regardless of locations, the key requirement is to keep the look and feel consistent. Consistency is absolute in importance, in the area of branding and marketing. This meant reproducing the same backdrop and the style of head placements over a period of many months.

I’ll share a trick when photographing faces to make the subjects appear younger (less wrinkles), and avoid the reflections of light on the retinas of their eyes. If you can, take the pictures near a large light source, such as a large window that has sunlight shining indirectly in or perhaps on a cloudy day. A simple way to avoid the retinal reflections is to avoid using a small light light source (i.e. direct camera flash).

Our thanks to Meyers Nave for selecting us as their photographer. And I’ll share a little-known secret I learned through this project about lawyers...they do smile!!

— Michael Soo