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PHenomenal awareness project

May 23rd, 2016 Comments off

What are some of the things that you love? Friends. Family. A breath of fresh air. Small goals, big dreams, and enough years to make them come true. If you’ve been told you have 2.8 years or fewer to live due to an illness, you consider what you have left to do, what you’d be giving up, and how you can fight it for more time, more years.

SteadyMed Therapeutics, in conjunction with the Pulmonary Hypertension Association, has launched the PHenomenal Awareness Project to give voice to the faces with Pulmonary Hypertension, those who suffer from high blood pressure in the lungs. People with PH typically have shortness of breath and difficulty breathing, which make it challenging to do simple tasks such as walking a short distance. Small joys such as hiking, singing, even carrying on with their day-to- day life can be a challenge.

As it is an illness that is relatively unknown, only 14 drugs have been approved for the treatment of PH to date, yet approximately 2100 people are diagnosed and treated for PH annually. To raise awareness, the PHenomenal campaign is asking people with PH to speak up and submit photos and videos on social media.

In hopes that more drugs will come on the market to relieve PH symptoms.

In hopes that more voices will speak out for PH to lend courage to those battling it.

In hopes that there will be a cure one day through united effort.

These are some of the PHenomenal faces behind the campaign. Let’s lend strength to their cause.

Medical Residency Headshot Services

July 7th, 2015 Comments off

Medical Residency Headshot Portrait

Medical Residency Headshot Portrait

It’s tough competition to make it into a career that saves lives. We here at Capture the Look understand the trials and triumphs of a medical career, especially for those embarking on their adventure in medical residency. Before having the privilege of sleep-deprivation from high-stress intensive training, possibly in another country for international experience in areas that need a higher level of medical care, you’ve got to prove your stuff but submitting application after application after application of your choice of programs, hoping you become their choice in the end. Pitted against thousands of other students for the distinguished 10-or-so positions offered, you’re looking at 1% odds of making it. Then you get the distinct honor of paying off your education, and considering the interest accumulation for when you can finally afford to do so, this could mean hundreds of thousand dollars of debt.

How to tackle such a mountain of an obstacle and prove your passion to be of help to others? Like any competitive career, it starts with the resume, in this case, the program application. Most require a headshot photo, representing you at your most professional, compassionate, and well-rested. Aside from dressing up for such a shot, it’s out of your hands as you rely on your friendly photographer to figure out lighting and your most flattering angle. With the advancement of technology, many people these days find and choose their doctors based on client reviews, educational credentials, and, yes, a photo of what they look like, offered by many “Provider Finder” online services.

Put your best foot forward and represent yourself well with a headshot from Capture the Look—fast, friendly, professional. With makeup service ready on-hand, you can be assured that your picture will give you a leading edge and a great first impression. That’s the easy part. Now, on to the end goal of finally having the title of “Doctor” in front of your name.

SunPower solar panels, from sunlight to studio light

January 28th, 2012 1 comment

When we decided to renovate the studio, we wanted to create a cozy, inviting space with lots of natural light and elegant furnishings. But we weren’t just thinking about the inside environment; we wanted to do something good for the outside environment, too.

That’s why on top of all the other renovations we made to our studio—literally—are 28 SunPower solar panels. They are the most efficient panels in the business, and will help us save money and cut way down on greenhouse gas emissions.

SunPower Solar Panels above our studio

I don’t want to bore you with too many numbers, but this is pretty impressive: the panels will offset our power costs by $300 a month. Over the next twenty-five years, we’ll save a whopping $92,000.

But the environmental benefits are even more amazing. By installing those 28 solar panels, we’re saving the equivalent of driving a car 354,000 miles. We’re saving the amount of CO² produced by 3,400 trees. Imagine if a family that never recycled anything started recycling all their cans and bottles and paper. Twenty-five years later, they have saved 98,400 pounds of solid waste from ending up in landfills. That’s the equivalent of how much energy we’re saving!

With all the lights and equipment we need to use, photography shoots can suck up a lot of energy. But we believe creating a beautiful photograph shouldn’t come at the expense of the natural environment. The new solar panels help us give back to the planet while bringing our power bill down—a real win-win!

We decided to go with SunPower because they have been around for over 25 years and offer the most efficient solar panels on the planet. They’re so efficient that they even generate power on cloudy days! The panels sit low over the roof, and their sleek design makes them barely noticeable. We don’t have to put in any extra effort at all. And whenever I want to see something that will make me smile, I can just pull up the SunPower app on my iPad to see how much energy we’re saving.

Come visit our newly renovated studio to see all the improvements we’ve made, inside and out!

Photography Studio Renovated! Happy New Year!!!

December 31st, 2011 Comments off

As we say goodbye to 2011, we also say goodbye to the headache of renovating our photography
studio. We spent 3 months dealing with the fine white dust from the drywall, the teeth-shattering jackhammering, and the noise from dawn till dusk. Renovation is super stressful, especially if, like me, you’re someone who is meticulous about the tiniest details: light, color, the shape of the tiles, design, ambiance, and on and on.

But the good news is that our studio renovation is finally complete! Champagne all around, please! Happy New Year!!!

Photographer of the Year

We decided to go through the remodeling process because we wanted to be able use the studio as an elegant backdrop in photos. Renovation of this proportion usually takes 6 months, but we
completed a majority of it in just under 3 months because we are utilizing the space as a studio and can’t have such a long downtime. We had to be extremely creative in making the renovations in sections.

We did all the interior design ourselves, and we’re so please with how it turned out! The studio used to be really dark, but now light pours in from skylights and windows. Glass doors open onto the yard, creating a flow between indoor/outdoor living space.

We created more light by adding 7 new skylights, and a bunch of new windows. We also installed at least 60+ new light fixtures into the studio, most of which are LED (energy efficient and non-toxic).

The interior has a wedding theme with a glamorous, contemporary, warm and extremely sexy feel. The furniture is modern and cozy, the perfect place for couples who are getting married to get comfortable, have some wine and cheese, and chat with us about their plans.

The fireplace is elongated, see-through and set into beautifully curved tiles, bordered by wood. The other side has a large black granite surround, sitting on a sensual red wall. The see-through fireplace is fun because it’s essentially 2 fireplaces in one.

The salon also received a facelift with new light fixtures, glass French doors and new flooring.

With its beautiful lighting, flowing design, comfortable furnishings and elegant touches throughout the space, visitors tell us the new studio has the feel of a high-end lounge.

Reception Room

Crystal Light Panels

Wedding Albums atop a see through fireplace

Chandalier

Capture The Love Studio

Album Spread

designHERimage Salon by Tiffany Chiang

Video Testimonials, an inspirational marketing tool

November 15th, 2011 Comments off

In this tough economy, consumers are being very selective about where they choose to take their business. Before they pull out their wallet, people are performing online research. The Pew Research Center survey on Internet use shows that 78% of adult Internet users look for information about a service or product they are considering buying, and 69% search for information about someone they know or might meet.

What does this mean for your business? You can bet your potential customers are carefully comparing you with your competition. If you want to capture their attention, you’ll need to find that extra thing that will separate you from the pack.

The best new way to draw in potential clients is with a video testimonial. Written testimonials, as you may have noticed, are overused and overabused. Many websites have them, and while visitors may take the time to scan the page, the information doesn’t really sink in. It’s nothing like staring into the eyes of someone who is raving about the person or company the viewer is considering. It’s an easy sell, and the best part is that you don’t need to brag about yourself.

Video testimonials are a great marketing tool to separate you from a million other competitors. We recently put one together for Terel Beppu, a real estate agent with Intero Real Estate. There are currently NO other realtors who are doing this, so it really makes him stand out from the crowd.

The video shares stories from actual clients who worked with Terel, and shows several families in the houses he helped them purchase. The impact of their statements is much greater than it would be in a block of text; you can see their faces and really tell how much they mean what they say.

The video also shows Terel in action, his demeanor, his professionalism and ethics. You get to know his personality well even before meeting him, and to see how dedicated he is to what he does. What is it like to work with Terel?

Because they can present a ton of information in just a short time in an interesting way, video testimonials are much more effective than plain old text. They are great for all kinds of businesses and products, and can even be made for dating services, showcasing a person and his or her personality.

Oh, and I should mention one more thing about the Pew survey: 71% of adults watch videos online. If you post it, they will watch.