Most of us could recall something specific in youth that fueled our passions and inspired what we love today. Maybe it was a future mechanic picking up a toy tool set, a programmer absentmindedly tapping at the keyboard like a piano, or an artist doodling with crayons on paper.

For Julie Dorst, it all started with a lambswool jacket, the comforting look and feel of which gave her joy and comfort when she wore it. Since she was young, Julie knew she had a knack for fashion. Like any artist, things that people don’t normally give a second glance at would call out to her. She loved the feel of soft textures. Bold prints inspired her to piece together different colors and see how they complemented each other. Before long, she developed an affinity to the chic and stylish. Fueled with a desire to share her sense of fashion with modern women, Julie became a designer and launched her clothing line on the internet, recently introducing her Fall 2013 collection.

Julie’s brand is captured in classic silhouettes, timeless colors, and modern prints. Best of all, it’s made in the USA. Whether women are at work or around town, Julie wants to inspire comfort and confidence with her clothing line.

We love the opportunity to shoot all the photographs for her website, www.juliedorst.com. Julie’s Fall line boasts the rich, earthy, and bold colors of an autumn harvest, and we had fun contrasting this against a canvas of nature’s own colors. Here’s what Julie has to say about her passion and how it all started:

“The Julie Dorst brand is a culmination of my lifelong love for fashion
and the entrepreneurial bug I caught while counseling start-up companies
as a lawyer in the Silicon Valley. As a child I had an affinity for anything
soft or blue, and my adoration for texture and color along with my favorite
lambswool jacket (an updated version of which I still wear today!) became
the foundation for what has now become my brand. Based in California,
where a woman’s busy day can require her to look stylish in a variety of
circumstances, my clothing line is inspired by the idea that wherever she is,
a woman should look fabulous and feel great. If any of you women are like
me, I know I have a much better day when I’m wearing the right outfit!”

To browse Julie’s collection or for information on how to purchase any of the outfits that may catch your eye, head on over to Julie’s website!

As we say goodbye to 2011, we also say goodbye to the headache of renovating our photography
studio. We spent 3 months dealing with the fine white dust from the drywall, the teeth-shattering jackhammering, and the noise from dawn till dusk. Renovation is super stressful, especially if, like me, you’re someone who is meticulous about the tiniest details: light, color, the shape of the tiles, design, ambiance, and on and on.

But the good news is that our studio renovation is finally complete! Champagne all around, please! Happy New Year!!!

We decided to go through the remodeling process because we wanted to be able use the studio as an elegant backdrop in photos. Renovation of this proportion usually takes 6 months, but we
completed a majority of it in just under 3 months because we are utilizing the space as a studio and can’t have such a long downtime. We had to be extremely creative in making the renovations in sections.

We did all the interior design ourselves, and we’re so please with how it turned out! The studio used to be really dark, but now light pours in from skylights and windows. Glass doors open onto the yard, creating a flow between indoor/outdoor living space.

We created more light by adding 7 new skylights, and a bunch of new windows. We also installed at least 60+ new light fixtures into the studio, most of which are LED (energy efficient and non-toxic).

The interior has a wedding theme with a glamorous, contemporary, warm and extremely sexy feel. The furniture is modern and cozy, the perfect place for couples who are getting married to get comfortable, have some wine and cheese, and chat with us about their plans.

The fireplace is elongated, see-through and set into beautifully curved tiles, bordered by wood. The other side has a large black granite surround, sitting on a sensual red wall. The see-through fireplace is fun because it’s essentially 2 fireplaces in one.

The salon also received a facelift with new light fixtures, glass French doors and new flooring.

With its beautiful lighting, flowing design, comfortable furnishings and elegant touches throughout the space, visitors tell us the new studio has the feel of a high-end lounge.

We are very blessed to be one of Yelp’s highest ranked photographer in the bay area. Yup, with approx. 50 FIVE STARS reviews, we feel loved. However, today came an email stating that we now have a negative FAT ONE STAR review in Yelp! A one-star what?!!

We’re breaking the mold ! Making history and causing chaos in the industry. People officially now hate us on Yelp!

- Michael Soo
Sad Photographer of the Year

Behind the scenes in the NFL Tampa Bay Buccaneers photoshoot by Soo Photography.

Who do photographers go to when they need a photographer themselves?  Do you know that 50% of our clients are photographers?!  We get doubly excited when our clients are photographers since their expectations for quality is significantly higher than everybody else’s.  That gives us wonderful challenges that we can work towards!

We get our share of camaraderie with fellow photographers since we teach photography & photoshop workshops, we have a forum with over 1,500 local photographers and we are setup to be the smug leader for Smugmug Pro in the Silicon Valley fairly soon.

Aaron, a good photographer in his own rights and a member of our forum (I say “our” because I see the forum as a property of the community) and Lani have been together for 9 years! I really enjoy the fact that they are shy at times but do finish each others sentences. Lani loves Mexican and Aaron loves sushi. I did suggest them to live near a Jap-Mex combo restaurant (we did pass a Chinese-Mex restaurant on our way to the engagement shoot. So these things do exist). Engagement photos below,

…all shot within the confines of a water temple, golden gate park, japanese garden, golden gate’s baker’s beach. It was a really fun day where the sunlight was kind to me, allowing me to craft such portraits for them to enjoy for a long time to come!!

[Show as slideshow]

The past two months has been nothing but a truly humbling experience for us. We have been blogged, reviewed, voted and published. Here are some of our recent delightful encounters that made us blush to no end…

• As of today, we’ve been voted to TOP THREE of the BEST Wedding Photographer in the entire San Francisco Bay Area by San Francisco Chronicle. Help us Capture The Love become #1 !!!

• Queensberry saw our work and they love what they saw!

• Profoto, a high end international professional lighting company interviewed and blogged about us

• James Robinson, a fellow photographer found us via the Profoto Blog and went ahead to interview us

• Our work was published by both Gizmodo AND Engadget at the same time!

• We got into the front cover and numerous pages of the highly successful Nesting Newbies magazine!

• We’ve taught in several highly successful workshops in Santana Row and were requested by Smugmug to be the South Bay’s Smug Leader, proceed to give talks and organize activities for hundreds of local photographers!

We feel really blessed and we’re definitely counting our blessings and appreciate all the support and love we have gotten over the years from everyone!

I wanted to help Nancy and Kevin create a dream photo shoot, but what inspires one to dream? Is it the dress? Is it the location? Or is it just that magical feeling of love?

For this engagement shoot, Nancy wore the English Garden sheer strapless dress from Ema Savahl Couture. Detailed with sparkling flower appliqués made in the warm shades of nature, it is a romantic, dreamy gown. The dress, blooming with flowers and made of airy fabrics gave Nancy an ethereal look. It was the inspiration that turned the backdrop of the Pulgas Water Temple into the home of a Roman god, the columns of the Legion of Honor into a rendezvous spot and Golden Gate Park into a fantasy world of love.

And so the dream began:

She was a beautiful maiden who lived in the woods. She never ventured outside, for she had been warned, “Once you step outside, you may never be able to return.” But that one beautiful day, she could not help but be drawn to the light beaming from the other side. Wandering to the edge of the woods, she stopped to embrace the light, ready to step out of her world and into another.

What a beautiful new world she had never seen! Through the lavender fields, she frolicked, her airy chiffon gown flowing behind her. Was the sweet scent wafting from the flowers in her bouquet or was it just the magical scent of her beauty? Her presence caught his eye.

Who was this beautiful maiden, wandering about? He had to know. He greeted her on the plains of his meadow and offered to share his world with her.
It began with a friendly stroll through the meadows…

They spent much time together, roaming about his land. They had many a secret rendezvous. Some were hidden behind the columns where she gave him pecks of love on the cheek.

With spring breezes blowing by, their love bloomed with secret kisses underneath the flowering cherry blossom trees.

This beautiful maiden completed him. He could no longer ever live without his soul mate.

However, as time passed, she missed her home. They both knew that she soon would need to return to the woods.

It was then that he realized he needed to be with her and so he gave up his world to be a part of hers. She was now his world.

(Click above to read the blog, retweet and comment)

So we are truly blessed to be blogged by Profoto. They are possibly the highest end and one of the largest lighting company for commercial and advertising photographers around the world. Their reach is quite phenomenal. We were working in Intel Developer’s Forum in Shanghai, trying to rent light for an on-stage demonstration to 10,000-20,000 attendees. We searched high and low in the metropolitan city for dependable lighting packs. The only ones that we are the Profotos.

We used to use monoblocks; however, our work on fashion, product, commercial and advertising means that the light source’s color rendition needs to be highly accurate. You really don’t want your blue dress to look magenta, do you?

Good Lighting is….definitely Priceless!

How exciting can it be to be a product photographer, shooting say, 100 pair of shoes on a light table all day. Ok, if you have an assistant, you get to say, “Next!”. Otherwise, you’re fumbling opening boxes, taking a new pair of shoes out, propping it, stick them in a pose, take some shots, change the angles, adjust the lights, photograph some more, wrap the shoes back, stack the boxes properly, then repeat….times one hundred. Ugh! The thought of that makes me cringe!

What about photographing batteries?!? *groan* What could be worse?!

Well, what has batteries and fashion, colors, beauty have in common? Leave it to the owner of HyperMac to seed that idea, a mere 2 weeks ago. Did I go, “that sounds silly!”? No, we flew a rocket with it!!

(click on images to enlarge)

Too bad we only had one day. The idea _will_ continue with the next shoot, I guarantee it!! These were done using the Profoto D4 power pack, 5-6 light heads and the Canon 1Ds Mark III camera.

About photography lighting… my next class, Lighting for Photographers is on March 21st, 2010 and will be held in Maggiano’s in Santana Row. Both our classes, in the last 2 weeks, “Photography Made Simple” and “Model Photography Workshop” were filled to the brim. We expect this one will be as well. So, do sign up before it is filled up. Early bird (before Feb 15th) pays $20 less.

What a super fun weekend!! Over 100+ photographers attended our Photography Made Simple workshop in Maggiano’s Little Italy in Santana Row, San Jose.

Everyone loved the breakfast and lunch!

We got some great comments and emails from the attendees. Here are some great ones,

1. “Michael, the workshop exceeded my expectations. In addition to being very informative, it was also most enjoyable. From the first minute to the very end I was captivated. Thank you” – Trevor Ngo
2. “I especially liked Michael’s philosophy that to make pictures stand out, they have to be taken from the heart, and it shows in his work”…read more – Michelle Ma
3. “It was like 10 years of professional skills of composition, lighting, creative view, crop, portrait demo, to some photoshop retouching techniques packed into an injection. Voila!” …read more… – Dee Lee
4. “I want to give a huge recommendation for Michael’s photography workshops. I took Michael’s portrait and lighting workshop a few weeks ago and it was great! Whether you are just starting out or are an experienced photographer, there is much to be learned from him…”read more… – John Harrison

Here’s a shot of the back of my head, facing my class in Maggiano’s Little Italy, Santana Row, San Jose.

Now, doesn’t it reminds you of this product?