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Archive for the ‘Fine Arts’ Category

Products that move technology and art

August 18th, 2010 admin No comments

Who would have thought, that product photography for actuators, servos and motion control products can be an eye opener. We have photographed the cover pages of Animatics for the past few years now. These are what their servos, motor controller amplifiers and SmartMotorâ„¢ look like (actual cover photograph for their main brochure),

However, never in my wildest dreams do I realize that these products that I photographed are one and the same mechanisms that power this crazy amazing kinetic sculpture! Check out this stunning video!!!

Prodded, published, interviewed, reviewed, blogged, voted…bring it on!!

April 15th, 2010 admin No comments

The past two months has been nothing but a truly humbling experience for us. We have been blogged, reviewed, voted and published. Here are some of our recent delightful encounters that made us blush to no end…

• As of today, we’ve been voted to TOP THREE of the BEST Wedding Photographer in the entire San Francisco Bay Area by San Francisco Chronicle. Help us Capture The Love become #1 !!!

• Queensberry saw our work and they love what they saw!

• Profoto, a high end international professional lighting company interviewed and blogged about us

• James Robinson, a fellow photographer found us via the Profoto Blog and went ahead to interview us

• Our work was published by both Gizmodo AND Engadget at the same time!

• We got into the front cover and numerous pages of the highly successful Nesting Newbies magazine!

• We’ve taught in several highly successful workshops in Santana Row and were requested by Smugmug to be the South Bay’s Smug Leader, proceed to give talks and organize activities for hundreds of local photographers!

We feel really blessed and we’re definitely counting our blessings and appreciate all the support and love we have gotten over the years from everyone!

Speaking for Smugmug in WPPI, world’s largest photography tradeshow

March 7th, 2010 msoo No comments


2010 has been kind to us. All our photography workshops and classes have been jam-packed and we’re really fortunate to share our experience and knowledge with the photography community.

Smugmug (a premiere multimedia hosting/sharing/selling site) sponsors a handful of photographers around the world to speak in Wedding & Portrait Photographers International (WPPI). For those who are not familiar with WPPI, it is THE largest annual photography convention in the world. Tens of thousands of photographers from across the globe will make their yearly pilgrimage to Las Vegas to learn, share and experience.

So, when Smugmug asked us to speak for them, amongst the likes of David Jay (entrepreneur and photographer); Robert Evans (photographer who shot the weddings of Tom Cruise & Katie Holmes and Brad Pitt & Jennifer Aniston, etc.), it’s quite an honor and a humbling experience. Here are the speaker schedule at the WPPI tradeshow.

Monday March 8

10:00 AM to 10:20 AM Gustavo Fernandez

10:30 AM to 10:50 AM Peter Garr

11:00 AM to 11:20 AM Robert Evans

11:30 AM to 11:50 AM Michael Soo YAY!

12 Noon to 12:20 PM ShowIt

1:00 PM to 1:20 PM JVS

1:30 PM to 1:50 PM ShootDotEdit

2:00 PM to 2:20 PM Tofurious

2:30 PM to 2:50 PM Katie Humphreys

3:00 PM to 3:20 PM Scott Jarvie

Tuesday March 9

10:00 AM to 10:20 AM Jefferson Todd

10:30 AM to 10:50 AM Bob & Dawn Davis

11:00 AM to 11:20 AM Steve & Jenn Bebb

11:30 AM to 11:50 AM Bui Brothers

12 Noon to 12:20 PM Alex Garza

1:00 PM to 1:20 PM Michael Soo YAY!

1:30 PM to 1:50 PM Robert Evans

2:00 PM to 2:20 PM Dawn McCarthy

2:30 PM to 2:50 PM ShowIt

3:00 PM to 3:20 PM JVS

3:30 PM – 4:00 PM ShootDotEdit

Wednesday March 10

10:00 AM to 10:20 AM Tofurious

10:30 AM to 10:50 AM Katie Humphreys

11:00 AM to 11:20 AM Pepper Nix & Mitch Burt

11:30 AM to 11:50 AM Gustavo Fernandez

12 Noon to 12:20 PM Jefferson Todd

1:00 PM to 1:20 PM Peter Garr

1:30 PM to 1:50 PM Steve & Jenn Bebb

2:00 PM to 2:20 PM Bui Brothers

2:30 PM to 2:50 PM Alex Garza

Magazine’s Back/ Front Cover & Food Photography

February 15th, 2010 msoo No comments

Highslide JS Very excited to announce the release of the Nesting Newbies, Winter 2010 issue!. This issue’s really cooking!! The food section was shot in Christopher Peacock’s Cabinetry Showroom in San Francisco. Christopher, the English kitchen designer has a client list that includes the Clintons, Mariah Carey, Toni Morrison and the likes. His kitchen won the 2008 Kitchen of the Year!


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With great kitchens, should good food be prepared! Along with good food, must great food photography be designed.

Why “design”? Magazine layouts dictate the orientation and composition of each shot. So, thinking and planning with the final design in mind will ensure that the photographs are crafted for the text, design and layout. It is imperative to think 10 steps ahead when it comes to nearly all genre of photography. It’s like playing a good game of chess.


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Here we photographed not only most of the food showcased in the magazine (without a food stylist, might I add), but all 10-20 food items in just a few mere hours. Such method of shooting will drive insane all, but the most hardened food photographers.


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Here on the left is a brandied tomato cream soup. It is absolutely delicious but REALLY? Soup like these should not be poured into cup this size. It’s such a tease. Plus, I can’t stick my tongue too far into the cup when I’m finished, to lick up the remains.


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This is definitely a great magazine that I would read from cover to cover. Well done, team!!

Our Photos on Engadget & Gizmodo!

February 12th, 2010 msoo No comments

Remember the slashdot days, where a website gets completely overwhelmed when it was linked from slashdot.org. That’s where the term Slashdot Effect comes from.

This happened to our website today. Fortunately, there was no direct links to speak of. However, people still have a way of finding us via the photographs we took. Is it our style? They were, taken from the colorful shoot we did, just last week! Well, all the images from that shoot has been used in both highly publicized site, i.e. Gizmodo AND Engadget, on the same day!!!

Check out the articles itself by clicking the articles below in the Gizmodo site,

and the Engadget site,

San Francisco product photographer burnt by acidic colorful batteries!

February 6th, 2010 msoo 1 comment

How exciting can it be to be a product photographer, shooting say, 100 pair of shoes on a light table all day. Ok, if you have an assistant, you get to say, “Next!”. Otherwise, you’re fumbling opening boxes, taking a new pair of shoes out, propping it, stick them in a pose, take some shots, change the angles, adjust the lights, photograph some more, wrap the shoes back, stack the boxes properly, then repeat….times one hundred. Ugh! The thought of that makes me cringe!

What about photographing batteries?!? *groan* What could be worse?!

Well, what has batteries and fashion, colors, beauty have in common? Leave it to the owner of HyperMac to seed that idea, a mere 2 weeks ago. Did I go, “that sounds silly!”? No, we flew a rocket with it!!

(click on images to enlarge)


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Too bad we only had one day. The idea _will_ continue with the next shoot, I guarantee it!! These were done using the Profoto D4 power pack, 5-6 light heads and the Canon 1Ds Mark III camera.

About photography lighting… my next class, Lighting for Photographers is on March 21st, 2010 and will be held in Maggiano’s in Santana Row. Both our classes, in the last 2 weeks, “Photography Made Simple” and “Model Photography Workshop” were filled to the brim. We expect this one will be as well. So, do sign up before it is filled up. Early bird (before Feb 15th) pays $20 less.

Photography Made Simple Workshop at Santana Row

January 26th, 2010 msoo No comments

What a super fun weekend!! Over 100+ photographers attended our Photography Made Simple workshop in Maggiano’s Little Italy in Santana Row, San Jose.

Everyone loved the breakfast and lunch!

We got some great comments and emails from the attendees. Here are some great ones,


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  1. “Michael, the workshop exceeded my expectations. In addition to being very informative, it was also most enjoyable. From the first minute to the very end I was captivated. Thank you”Trevor Ngo
  2. “I especially liked Michael’s philosophy that to make pictures stand out, they have to be taken from the heart, and it shows in his work”…read moreMichelle Ma
  3. “It was like 10 years of professional skills of composition, lighting, creative view, crop, portrait demo, to some photoshop retouching techniques packed into an injection. Voila!” …read more…Dee Lee
  4. “I want to give a huge recommendation for Michael’s photography workshops. I took Michael’s portrait and lighting workshop a few weeks ago and it was great! Whether you are just starting out or are an experienced photographer, there is much to be learned from him…”read more…John Harrison

Here’s a shot of the back of my head, facing my class in Maggiano’s Little Italy, Santana Row, San Jose.


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Now, doesn’t it reminds you of this product?

A presentation, a class and a talk to 100+ photographers

October 30th, 2009 msoo No comments

I was given 2 days notification to give a 90 minutes presentation to 100+ photographers at Smugmug HQ in Mt View. Despite this being such a short notice, I think the presentation was a major hit !! Check out all the comments below!!!

Our 8 feet lightbox at Smugmug’s Mountain View entryway

August 28th, 2009 msoo 1 comment

I gotto say, I can never get enough of a photograph on a beautiful lightbox. It just enhances the image so beautifully. That’s also why we were so thrilled to have our image showcased in the main entryway to Smugmug‘s headquarters in Mountain View, California.

Not only that, it’s enlarged up to a life size of 8 feet tall !!! With me being a super tall guy, standing at 5 feet 5 inches, that monstrous light panel is almost twice as tall! Well, almost. ;-)

Chris MacAskill had to use a double lightbox (I seem to be using the terms interchangeably due to how similar they are to each other these days) for the image. Check it out below, with the image on the right being the original image. Whee!!!


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Queensberry Wedding Albums and Luminae LED Crystal Panels

February 24th, 2009 msoo No comments


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We have recently added two absolutely amazing product lines to our studio that I am personally very happy with. If you know me, I’m extremely selective when it comes to the products we provide. Our employees have been known to roll their eyes when I rejected a beautifully crafted album just because it doesn’t have rounded corners (I refuse to believe that people will want to order sharp metal cornered albums, place them next to children, or adults). Maybe it is because I live in the same town where Steve Jobs work. ;-)


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A great deal of kudos go to Queensberry, our supplier in New Zealand. They are the best handcrafted album maker in the world. All the albums are hand-cut, hand-matted and assembled with acid free mats. The attention to detail and classic approach ensures the albums retain their appeal and integrity, as you pass them down from generations to generations. The albums are guaranteed to be free from defects in material or workmanship.


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The beauty of Queensberry albums is the unlimited capacity for customizations. Poetic balance between beauty, craftsmanship and functionality can be achieved to create either a classic or contemporary look to the albums.

Talk about beauty, the other product line that we are introducing is called the Luminae Crystal Panels (image above). Its a phenomenal compliment to our classic Museum Quality Canvas Wrap. Luminae Crystal Panels are the brightest, longest-lasting and most energy-efficient LED-light panels in the world! The lighting is made to be evenly light a photography with no color cast. It is about half an inch in thickness with aluminium studs to hang on the walls, creating a modern look that is captivating. We are installing at least 6-10 of these products along our studio corridor with high-fashion images that we captured.

I could go on and on about these one-of-a-kind products that only we can offer but I would rather you come and see them all up close and personal in our studio. Get an appointment to swing by…NOW! ;)

- Michael Soo