A Victory at Trader Vic's
Trader Vic's is a wonderful Polynesian-themed restaurant that has locations worldwide. The founder of the chain, Victor Bergeron Jr, is reputed to have invented the notorious Mai Tai around the time of World War II (yes, this restaurant chain has been around a LONG time). As you'll see from this collection of photographs, what the restaurant needed from me, a food photographer, was pictorial representation of a number of its menu items for use at international locations to standardize the look of their food. And with restaurants in locations ranging from Palo Alto to Los Angeles to Atlanta to Abu Dhabi to Beirut to Berlin to Tokyo…and the list goes on, you can see how the customary local cuisine presentations might vary and would benefit from these photos! (Click on an image, then use your RIGHT and LEFT arrow keys to go through all of them)
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This photograph contains many elements that are typically a challenge to get right. Reflective containers dare not reflect the camera gear, for one. The beverage ice cubes in the Mai Tai at the front had to be frozen and the mint had to look refreshing to the eye. Minutiae required attention…burning faux grill marks on the skewers, for example. Food stylist, Randy Mon and I had our hands and eyes full indeed.
But I'll cut to the chase. The dancing flame over the little silver kettle took the most time of all, and it became a head game between us and the can of sterno. Everything would be set: lighting, ice cubes, Blue Hawaiian, skewers…and the sterno would die down. Reset. Sterno wouldn't flame well. Reset.
I think you get the idea. It was either the sterno, or us. And a picture tells a thousand words. Michael+team: 1; Sterno: 0!!
— Michael Soo
Labels: beverage, Blue Hawaiian, dancing flame, flame, food photographer, grill, ice cubes, Mai Tai, menu items, palo Alto, photograph, picture, reflective, silver kettle, skewers, sterno, Trader Vic's






