Swirl Culture (aka Honeydoo) Frozen Yogurt

Food Photography for Swirl Culture, frozen yogurt. Yum!

I never ever really had a thing for Fro-Yo. The occassional time when I had yogurt was when I bring my wonderful little Ethan to Sweet Tomato or once in a blue moon, TCBY. Granted, these are not top of the line yogurt out there (I assume). But you gotto give me credit for even trying. I'm more into gelato or ice-cream where the taste is a bit more enticing, mmmph, the smooth, rich vanilla bean ice-cream smothering the palate in a creamy linger. That's what I'm talking about.

Christopher of the new Swirl Culture changed it all, this past weekend during my food photoshoot with them. Their grand opening is on June 29, 2008 at Northbeach, between Grant and Green, in San Francisco.

One of the greatest perks of food photography. I get to sample their yogurt all day. ;) I did not expect yogurt to produce the tanginess that lingered. Being yogurt, it's guilt-free. What a bonus! One more place to add into my repetoire of places to go in San Francisco and with the imagery that I captured I'm certain that it will help them expand throughout the bay. Why stop there? Go nationwide! ;-)

This photoshoot was one of the more challenging one, especially when it comes to lighting white yogurt on a white background, a la white-on-white. Lighting knowledge plays a HUGE role in capturing the texture of the white yogurt, on white bowl sitting on a white background. Katie Christ and her assistant were the food stylist that day and they definitely rocked it.

- Michael Soo