Soo Photography Blog

Commercial Photography Blog by Photographer of the Year Award Recipient, Michael Soo.
Product photography, fashion, food and wedding.
San Francisco Bay Area, California, Chicago, Los Angeles, New York, Shanghai, Singapore.

Tuesday, February 16, 2010

Profoto blogs on our zen path


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So we are truly blessed to be blogged by Profoto. They are possibly the highest end and one of the largest lighting company for commercial and advertising photographers around the world. Their reach is quite phenomenal. We were working in Intel Developer's Forum in Shanghai, trying to rent light for an on-stage demonstration to 10,000-20,000 attendees. We searched high and low in the metropolitan city for dependable lighting packs. The only ones that we are the Profotos.

We used to use monoblocks; however, our work on fashion, product, commercial and advertising means that the light source's color rendition needs to be highly accurate. You really don't want your blue dress to look magenta, do you? ;-)

Good Lighting is....definitely Priceless!

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