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	<title>Photography Blog by Michael Soo of San Francisco on Commercial &#124; Weddings &#124; Products &#124; Corporate &#124; Fashion &#124; Food &#124; Portraits &#187; Canadian diamonds</title>
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	<description>Capturing Hearts with Art</description>
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		<title>More than Beavers, Maple Leaves, and Shrinking Ice Caps…Canada has DIAMONDS!!</title>
		<link>http://www.soophotography.com/blog/2008/08/more-than-beavers-maple-leaves-and.html</link>
		<comments>http://www.soophotography.com/blog/2008/08/more-than-beavers-maple-leaves-and.html#comments</comments>
		<pubDate>Wed, 13 Aug 2008 06:57:00 +0000</pubDate>
		<dc:creator>msoo</dc:creator>
				<category><![CDATA[Commercial and Corporate]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Products]]></category>
		<category><![CDATA[Weddings]]></category>
		<category><![CDATA[Brilliant Earth]]></category>
		<category><![CDATA[Canadian diamonds]]></category>
		<category><![CDATA[diamond ring]]></category>
		<category><![CDATA[gold pendant]]></category>
		<category><![CDATA[Golden Gate Park]]></category>
		<category><![CDATA[plant photography]]></category>
		<category><![CDATA[San Francisco Botanical Garden]]></category>
		<category><![CDATA[sapphires and diamonds]]></category>
		<category><![CDATA[Strybing Arboretum]]></category>
		<category><![CDATA[tree bark]]></category>

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		<description><![CDATA[A recent photo shoot didn&#8217;t get off to a very auspicious start. I overslept. How COULD I do that, with my reputation as punctual and efficient? Working until 3:00 am shooting the real nifty laptop from HP and trying to be an hour from home by 8:00 am the next morning did me in. But [...]]]></description>
			<content:encoded><![CDATA[<p><a id="thumb1" href="http://www.soocool.com/gallery/photos/original/brilliant_earth_2910.jpg" class="highslide" onclick="return hs.expand(this)"><br />
<img style="FLOAT: center; MARGIN: 10px" src="http://www.soophotography.com/blog/images_390/2008-08-12-brilliant_earth-2910.jpg" alt="Highslide JS" title="Canadian Diamonds via Brilliant Earth" /></a><br />
<br />
A recent photo shoot didn&#8217;t get off to a very auspicious start. I overslept. How COULD I do that, with my reputation as punctual and efficient? Working until 3:00 am shooting the <a href="http://www.soophotography.com/blog/2008/07/voodoo-pc-jealous-and-envy.html" target="_blank">real nifty laptop from HP</a> and trying to be an hour from home by 8:00 am the next morning did me in.</p>
<p>
<a id="thumb2" href="http://www.soocool.com/gallery/photos/original/brilliant_earth_3357.jpg" class="highslide" onclick="return hs.expand(this)"><br />
<img style="FLOAT: left; MARGIN: 10px" src="http://www.soophotography.com/blog/uploaded_images/2008-08-12-brilliant_earth-3357.jpg" alt="Highslide JS" title="Rings Stack" /></a><br />
But this isn&#8217;t the best part of the story&#8230;my day got better!
</p>
<p>
I got an education and some great pictures with a fantastic San Francisco business, <a href="http://www.brilliantearth.com/index.aspx" target="_blank">Brilliant Earth</a>. Did you know that Canada is the world&#8217;s third largest diamond producer after Botswana and Russia?
</p>
<p>
<a id="thumb3" href="http://www.soocool.com/gallery/photos/original/brilliant_earth_2978.jpg" class="highslide" onclick="return hs.expand(this)"><br />
<img style="FLOAT: left; MARGIN: 10px" src="http://www.soophotography.com/blog/uploaded_images/2008-08-12-brilliant_earth-2978.jpg" alt="Highslide JS" title="Diamond in a succulent" /></a><br />
No risk of <a href="http://en.wikipedia.org/wiki/Blood_diamond" target="_blank">blood diamonds</a> here! Brilliant Earth only uses Canadian diamonds and renewed metals (gold, platinum) for their jewelry. They also ensure that all other precious stones they use are certified from conflict-free sources. And as if this weren&#8217;t green enough, Brilliant Earth donates 5% of its profits to African communities suffering because of the diamond industry!  Boy, is that some <a href="http://en.wikipedia.org/wiki/Best_practice" target="_blank">best practice</a> or what?!
</p>
<p>
<a id="thumb4" href="http://www.soocool.com/gallery/photos/original/brilliant_earth_3140.jpg" class="highslide" onclick="return hs.expand(this)"><br />
<img style="FLOAT: left; MARGIN: 10px" src="http://www.soophotography.com/blog/uploaded_images/2008-08-12-brilliant_earth-3140.jpg" alt="Highslide JS" title="Loose Gems on private places of ... a very old tree" /></a><br />
The customers of Brilliant Earth are double winners, proud to wear beautiful jewelry and proud to support the environment, as well as survivors of war-torn places.
</p>
<p>
In keeping with &#8220;green,&#8221; a VERY green location was chosen to photograph the jewelry: the <a href="http://www.sfbotanicalgarden.org/" target="_blank">Strybing Arboretum (San Francisco Botanical Garden)</a> in Golden Gate Park. For all of the jokes about never working with kids or animals, or if you think it&#8217;s tough to get a model to smile perfectly&#8230;try coaching plants!
</p>
<p>
<a id="thumb5" href="http://www.soocool.com/gallery/photos/original/brilliant_earth_3180.jpg" class="highslide" onclick="return hs.expand(this)"><br />
<img style="FLOAT: left; MARGIN: 10px" src="http://www.soophotography.com/blog/uploaded_images/2008-08-12-brilliant_earth-3180.jpg" alt="Highslide JS" title="Diamond necklace on bamboo" /></a><br />
One would think that plants stay perfectly still.  The truth is, not really.  The wind (even the slightest breeze) can cause severe havoc to close-up macro photography.  Shooting at a small aperture means that every bit of light needs to be coaxed into the camera.  My portable <a href="http://www.profoto.com/products/generators/acute/acuteb-600r/" target="_blank">Profoto 600R</a> provided a lot of light for what I needed.
</p>
<p>
<a id="thumb6" href="http://www.soocool.com/gallery/photos/original/brilliant_earth_3063.jpg" class="highslide" onclick="return hs.expand(this)"><br />
<img style="FLOAT: left; MARGIN: 10px" src="http://www.soophotography.com/blog/uploaded_images/2008-08-12-brilliant_earth-3063.jpg" alt="Highslide JS" title="Zen of diamonds" /></a>Shooting a shiny and translucent product in the studio is hard enough.  Shooting outdoors in the park means that I would need to juggle light control, wind management, artistic direction, placement and replacement (thank goodness we have a stylist on board!) of the pieces.
</p>
<p>
<a id="thumb7" href="http://www.soocool.com/gallery/photos/original/brilliant_earth_3335.jpg" class="highslide" onclick="return hs.expand(this)"><br />
<img style="FLOAT: left; MARGIN: 10px" src="http://www.soophotography.com/blog/uploaded_images/2008-08-12-brilliant_earth-3335.jpg" alt="Highslide JS" title="Princess on a petal" /></a><br />
I helped balance rings on very <a href="http://www.soocool.com/gallery/photo.php?photo=8087&amp;exhibition=189" target="_blank">fragile blossoms</a>. I inserted gemstones into very private places of <a href="http://www.soocool.com/gallery/photo.php?photo=8091&amp;exhibition=189" target="_blank">VERY old trees</a>. And I made a quiet succulent <a href="http://www.soocool.com/gallery/photo.php?photo=8097&amp;exhibition=189" target="_blank">Queen for a Day</a>&#8230;and the jewels look pretty good, too!
</p>
<p>
- Michael Soo</p>
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