As we say goodbye to 2011, we also say goodbye to the headache of renovating our photography
studio. We spent 3 months dealing with the fine white dust from the drywall, the teeth-shattering jackhammering, and the noise from dawn till dusk. Renovation is super stressful, especially if, like me, you’re someone who is meticulous about the tiniest details: light, color, the shape of the tiles, design, ambiance, and on and on.

But the good news is that our studio renovation is finally complete! Champagne all around, please! Happy New Year!!!

We decided to go through the remodeling process because we wanted to be able use the studio as an elegant backdrop in photos. Renovation of this proportion usually takes 6 months, but we
completed a majority of it in just under 3 months because we are utilizing the space as a studio and can’t have such a long downtime. We had to be extremely creative in making the renovations in sections.

We did all the interior design ourselves, and we’re so please with how it turned out! The studio used to be really dark, but now light pours in from skylights and windows. Glass doors open onto the yard, creating a flow between indoor/outdoor living space.

We created more light by adding 7 new skylights, and a bunch of new windows. We also installed at least 60+ new light fixtures into the studio, most of which are LED (energy efficient and non-toxic).

The interior has a wedding theme with a glamorous, contemporary, warm and extremely sexy feel. The furniture is modern and cozy, the perfect place for couples who are getting married to get comfortable, have some wine and cheese, and chat with us about their plans.

The fireplace is elongated, see-through and set into beautifully curved tiles, bordered by wood. The other side has a large black granite surround, sitting on a sensual red wall. The see-through fireplace is fun because it’s essentially 2 fireplaces in one.

The salon also received a facelift with new light fixtures, glass French doors and new flooring.

With its beautiful lighting, flowing design, comfortable furnishings and elegant touches throughout the space, visitors tell us the new studio has the feel of a high-end lounge.

We were here, just a mere 2 weeks ago for Yuanyuan & Mike’s Wedding at The Ranch Golf Club and now, we’re back again. This time with Candice and Charlie. Candice eminates of class and fun while Charlie has a calm demeanor about him. Calm or not, they were forced to gulp down a banana in 30 seconds to pass one of the the bridesmaids trials, in order to earn their right of passage to the bride.

Yuanyuan & Mike stopped by two nights ago to view their album design (you heard that right! We complete an album design within TWO weeks!!). Told Mike that we went back to The Ranch and he was curious about Candice & Charlie’s photos…if they are going to look the same as theirs…

Everything is new and fresh, even in the same venue! Crafting unique photographs is how we roll.

Donning on her shiny Jimmy Choo shoes, the elaborate and flamboyant dress and with diamond rings to match, C&C went off for their Buddhist styled wedding. The chants and prayers reminded me quite a bit about my heritage. Although I’m not a Buddhist, my parents were and I’m intimately familiar with it. ‘Nuf rambling, here are their photos!

Venue : The Ranch Golf Club, San Jose
Makeup and hair by Tiffany Chiang
Music and DJ by Woody of BigFunDJ

Rick, Leica’s Sales Manager couldn’t find a volunteer for the Commercial product photo & video shoot for Leica and C&D Semiconductor. So, he’ll have to step into the suit himself. We were in a nice air conditioning room but after an hour in the suit, he still came out full of sweat. I feel bad for the folks who work in the clean room, for companies like Intel.

We were photographing Leica’s microscopes, C&D’s wafer cleaner and robots. Leica’s heavy microscope was relocated into C&D’s clean room in San Jose to be photographed. We did both photo and video for this product shoot. With both medium, we had to bring double amount of strong lights to ensure that the background stays white instead of ugly gray.

The historically grand Hayes Mansion used to be a private estate. It now is a grand hotel with lush landscape and dramatic views. Yuanyuan & Mike’s wedding started in that estate and mansion and the ceremony was set at The Ranch Golf Club in San Jose with a sunset that casted a golden glow on the couple, literary.

As usual, Tiffany Chiang crafted a beautiful bride into a princess in both her hair styling and makeup artistry. Although we have never photographed in The Ranch Golf Club of San Jose…in fact, we have never been there but with 5 minutes of prep time and blessings of a beautiful sunset, everything beautiful was showcased in light.

A few years two back, we photographed a huge group of Whole Foods Market employees in their Cupertino branch at Stevens Creek Blvd. Boy, it was a challenge especially the shot was backlighted and we had to raise to 5 stories high to take that shot for over 350 employees! The good part is that since the store was not opened to the public yet, we can photograph outside the store without having to disrupt the flow of business.

However, this year is different. Whole Foods Market raised the stakes on me on multiple fronts! Switching out hundreds of employees during business hours require significant coordination and they can only do it in the late evening.

Not only do we have to content with horrible light, we had to work in the the loading dock. This time, a rickety ladder became my only source of support that I hold on to my dear life. Beneath me, a large garbage container filled with organic fish, meat, vegetable and eggs, ready to sniff my non-organic diet. Yes, it probably wouldn’t surprise you that I have only 15 minutes. You really don’t want to photograph a large group in more than 5 minutes anyway as people do get restless. And you’d think a photographer’s work is glamourous.

Now, did you think we are done? Would corporate want a photo of their employees in a loading dock? Here’s the final shot after hours and hours of photoshop, removing the rails at the bottom and the background. Groan, I hate fingers…

So exhilarating is the experience of getting to know two people in love. We felt very blessed photographing Jed & Becca’s engagement session in San Francisco and San Jose. The photos are possibly one of our best so far. We strive for unique photos every time and it makes us super delighted.

Oh, about the best shot, here it is. Thoughts?

And here are the others shot in San Jose’s HIstorical Park, beach, Palace of Fine Art, etc. So MUCH fun! At the end of it all, Jed, Becca and I had a blast. They also decided that they also wanted us to be their wedding videographer. It’ll be fun doing photography and videography / cinematography in the Stanford Memorial Church in Palo Alto and the San Mateo County History Museum. Can’t wait!!!

Will Fanizzi is a fantastic painter (4th generation painter with Generations of Painting, he is a good friend and a business associate in a networking group I attend to every Thursday morning at 7am. You read that right. 7am. You may think I’m crazy since I love to sleep late, past 2am at times, so that I can work in peace…

Now, not only is Will good at what he does, he has a great heart and a lot of love for Lisa, his wife. Recently, for their anniversary, Will decided to surprise his wife, Lisa to be pampered with a wonderful massage by Cara, followed by natural and skillful makeup artistry and hair styling by Tiffany Chiang. After all that, we went to Santana Row for a short 1-hour photography session.

The party began with a nice glass of magarita at Left Bank. Now, how many amazing photos can you capture in an hour? Check out a few of them here,

Angela, a social worker from Department of Family & Children’s Services called a mere 4 days ago. “Will you be willing to donate your family & children photography services to two foster care children who are separating? The sister who turned 18 and her little brother. The sister’s parting gift are photographs of she and her brother together”, she explained somberly.

I was left speechless for a few seconds and replied, “God, yes, of course!!!”

You see, most of my unsolicited calls are from so-called SEO-experts who wants my money to “put my website on the front page of Google” and ones that tells me I’ll receive a big fat check from Nigeria. So, this came in an unexpected (but pleasant) manner.

The photoshoot was quick but the energy in the room was boundless and fun. Jack & Jaylyn were shy but not for long. Jumps, screams and laughter filled the room. It felt like a normal photoshoot but significantly better. The very fact that I know these photos will be great memories for these kids now and forever. Not much different than a worn old photograph that was kept in the wallet of my 70 year old uncle, that reminds him of his lost brother…

Gave the kids a super big hug after the session. I felt sad, but very contented.

Spent the entire morning photographing products and decking materials at The Decking Super Store sharing private time with decking materials, from ipe to composites to PVCs to redwoods and cumaru made by companies such as Trex, Azec, Evergreen, Moistureshield, TimberTech, etc. This is done for their upcoming website that will command a strong web presence for ecommerce.

Learnt more about decks than I’ll need in a lifetime. Did you know that composite decks comes in many forms. The latest ones are made from PVCs and do not fade, highly stain resistent and lasts forever!

The end result is a potpourri of colors, textures, grains and beautiful structure that demands a composite of the decks into this,

“The Untouchables”, “Air Jordan”, “The Rush Street”, “The Sears Tower” are all names of pizzas at Pizza Chicago. Restaurant locations are in Palo Alto, San Jose and Santa Clara. These pizzas have a few thing in common. Beyond fresh ingredients, their meat (sausage, for example) are the size of small apricots, tender and delicious. The pizza served here are deep dish. The dough rises to a beautiful golden brown.

They serve 16 variety of pizzas. We photographed only 11 of their pizzas and 7 other dishes, total of 18, all in under 2 full days. For a normal shoot, this may take all the way up to 3 days. Most restaurant owners are astounded by how long food photography and styling takes until they experience the process. In extreme cases such as the BigMac^TM by McDonald’s, would take one full day to photograph that single image.

Why does it take hours or days to photograph food? Isn’t it just clicking the shutter? Some reasons aren’t just the photography itself but a team, working together to create the perfect images to represent your company, as much as a perfect logo to showcase what you believe in.

1. Composition of the photograph. Knowing where the image will end up, allow us to compose the shots to the final composition. If you look at this shot, the area where they want the photo is extremely horizontal. Where most photos are 4×6″, this is a 4×14″ !!! Without compositing for this shot, the image will not fit at all in the space allocated. A close working relationship with the graphic designer is necessary.
   
   Notice how we leave space on the right for the bottom of a coke glass and allow the “Order Online” promotion to seep into the image without disrupting the image of the pizza. Pizza Chicago’s new website (like what you see in the image below) should be online soon.

(Click image to Enlarge)


2. Marketing direction determines the lighting, props and the environment on how the product should be photographed under. We used the pans used by the restaurant, creating a rustic and homey look, and we photographed the pizzas on the same table that their customers will see in the restaurant instead of a white background or a beautiful wood table, like what we did for Sam’s BarBeQue in San Jose.
   
   Since these are deep-dish pizzas, we have to showcase how thick the pans and hence, how thick the pizzas are. Only by going lower on the shot can we achieve that.
3. Photographed food sells better. Go to a restaurant and open up a restaurant menu. Nine times out of ten, you’ll point to a photo (if there is one) of a dish that looks delicious and say, “I want that”.
   Understanding this point allows the owner to either select the dishes that they want to sell more or the food item that are more colorful and attractive.



4. Lighting. The make-it or break-it to a food photograph. Mediocre lighting technique makes the food photos look like it was photograph for facebook and yelp. It makes the food and restaurant look cheap and that they can’t afford a food photographer. Check out the salad below, the greens, rings of onions and tomatoes screams freshness and glows in the light. There is a definite wow factor that makes you want to eat the menu photos! Setting up each shot and moving lights around for the next shot can take some time to gobo, flag, reflect, etc.
5. Food Stylist Since we’ve worked closely with numerous food stylists, we have a great idea of how to coordinate the dishes coming out of the kitchen, styling, photographing, review process. Everything becomes smooth and the owner learns a great deal on how to present their food after the shoot. In this case, Juan of Pizza Chicago decided he now wants all their Cookieza (A buttery chocolate chip cookie baked when ordered, topped with a Haagen-Daz vanilla ice-cream & drizzled with caramel sauce) to now come with a cute mint behind the ice-cream.
   
   Depending on how crucial the image is, we can spend hours arranging each sesame on a bun to ensure the perfect look to the image. Understanding composition and art appreciation goes a long way here. Beyond the rules on “hero” food item, separation, etc., there are many other things that comes into play, such as market trends, colors, etc.



6. Review and approval of images – With new technology, we can now wirelessly photograph the food and then immediately upon clicking the shutter, see the photographs. However, this also means that the lighting for the photographs need to be spectacular that they come out fantastic, straight out of the camera. These images in this blog are nearly all straight out of camera, what the owner saw during the shoot itself. Without this process, it’s going to be a shoot in the dark. Why would you pay someone money to photograph your food when you don’t even know if the image will turn out well.

Investment in time and money on better food photographs yields a high ROI (Return On Investment). Images that you get from a food photographer will pay itself back, years and years after the initial investment. These images ends up on the menu, website, reviews sites, brochures, banners, tradeshow booths, coupons, etc.

Staying ahead of the curve with marketing and smart investments will allow a restaurant or a food company to be extremely successful.